Who is this for?
This is for anyone who needs to sharpen how their product is positioned — whether you're B2B, D2C, SaaS, physical products, or services. We work with early-stage startups, solo founders, scaleups, and marketing teams at larger companies. If you're building something valuable but struggling to explain why it matters, this is for you.
How does it work?
Fill out a short form with your product link, two competitor links, and your target market. Once submitted, you're redirected to checkout. From there, we review everything, run our analysis, and deliver a 2-page positioning report to your inbox within 48 hours. No calls. No back-and-forth. Just sharp, strategic clarity — fast.
What do I get?
A sharp, 2-page positioning report delivered to your inbox within 48 hours. It includes: your ideal target audience, the core problem your product solves, your unique edge and differentiators, a competitive snapshot (you vs. two direct competitors), a clear strategic positioning statement, messaging pillars and proof points, and a market map showing where you stand — and how to stand out.
What should I do with the result?
Use it to power everything that comes next. Your positioning report is built to guide your messaging, website copy, sales pitch, ad campaigns, pricing strategy, investor decks — even internal team alignment. This isn't just a report. It's a foundation you can actually build on.
What does it cost?
Services start at €500 ex. VAT. Find Your Edge is €500, Claim Your Space is €800, and Land With One Voice is €1,200. Flat fee per engagement — no subscriptions, no retainers, no hidden costs.
Why do I have to choose only one market?
Positioning only works when it's focused. Different markets care about different things — trying to speak to all of them at once usually ends up landing with none. By focusing on one market, we deliver sharp, tailored insights that actually resonate. Want to explore multiple markets? Just run it again. That's why we made it fast and affordable.
How do I pick 2 competitor products — and why does it matter?
We include competitors to understand what your customers are already seeing and comparing you to. Positioning is about standing out in context, and that context is your competitive landscape. Pick two products that solve the same problem, target the same audience, and show up in the same places. Not sure which ones to choose? Drop us a note at hello@4marketers.com and we'll help.
How good is the outcome?
Sharp, senior-level strategy — fast. This isn't a generic template. It's a custom, insight-driven report built by real marketers who've launched and grown products across D2C, B2B, and SaaS. We've run this process over 1,000 times. Clients use their report to rewrite homepages, align teams, pitch investors, and stop wasting ad spend. The kind of clarity most companies spend weeks trying to get from agencies — delivered in 48 hours for €500.
Can I include more than 2 competitors or use this for multiple markets?
We keep each run focused — one market, two competitors — to make the insights as sharp as possible. If you want a broader analysis, we're happy to help. Drop us a note at hello@4marketers.com for a personalized quote.
Can I run this on my entire portfolio of products?
Absolutely. Many clients use this to clarify positioning across a full product line. We recommend running it once per product to keep each report focused. If you'd like to position multiple products as a suite, drop us a note at hello@4marketers.com and we'll help you decide the best approach.
Why do good products still fail?
Most products don't fail because they're bad. They fail because they're poorly positioned. Teams struggle to answer the basics: Who is this for? Why does it matter? What makes it unique? The result: confused customers, messaging that doesn't convert, wasted marketing spend, and slower growth. Positioning isn't a nice-to-have. It's the foundation everything else rests on.
I can ask AI these questions myself. Why should I pay for your service?
We spent nearly a year developing our proprietary AI logic and model — and your expert consultants still review every report to ensure it's worth every penny. We regularly run the same reports on an untrained AI and the results are frankly nonsense. What you're really getting is expert consulting, at a fraction of what agencies charge.
