Who is this for?
This is for anyone who needs to sharpen how their product is positioned — whether you're B2B, D2C, SaaS, physical products, or services. We work with early-stage startups, solo founders, scaleups, and marketing teams at larger companies. If you're building something valuable but struggling to explain why it matters, this is for you.
How does it work?
Fill out a short form with your product link, two competitor links, and your target market. Once submitted, you're redirected to checkout. From there, we review everything, run our analysis, and deliver your Stand-Out Plan to your inbox within 48 hours. No calls. No back-and-forth. Just sharp, strategic clarity — fast.
What do I get?
The Stand-Out Plan, delivered to your inbox within 48 hours. It includes: your Stand-Out Score against the two competitors you named (0–10, measured the same way for all three of you), your one core message and story order, locked copy for your homepage hero, outbound message and objection answers, and a season calendar with targets so you can prove the plan worked.
What should I do with the result?
Use it to power everything that comes next. Your Stand-Out Plan is built to guide your messaging, website copy, sales pitch, ad campaigns, pricing strategy, investor decks — even internal team alignment. This isn't just a report. It's a foundation you can actually build on.
What does it cost?
The Stand-Out Plan is €500 ex. VAT. Add a 30-minute Debrief with the senior strategist who signed your plan for €750 ex. VAT total. Need help rolling the plan out across your team and agencies? Rollout Help is scoped case by case at a fixed price, for plan clients only. No subscriptions, no retainers, no hidden costs.
Why do I have to choose only one market?
Positioning only works when it's focused. Different markets care about different things — trying to speak to all of them at once usually ends up landing with none. By focusing on one market, we deliver a sharp, tailored plan that actually resonates. Want to explore multiple markets? Just run it again. That's why we made it fast and affordable.
How do I pick 2 competitor products — and why does it matter?
We include competitors to understand what your customers are already seeing and comparing you to. Positioning is about standing out in context, and that context is your competitive landscape. Pick two products that solve the same problem, target the same audience, and show up in the same places. Not sure which ones to choose? Drop us a note at hello@4marketers.com and we'll help.
How good is the outcome?
Every plan is built for your market and scored against the two competitors you name, and a senior strategist reviews and signs it before it reaches you. Clients have used theirs to sharpen their copy, align a product portfolio across brands, and enter a new sales channel. Every review we have is five stars. What consultancies charge €50K and four months for, delivered in 48 hours from €500.
Can I include more than 2 competitors or use this for multiple markets?
We keep each run focused — one market, two competitors — to make the insights as sharp as possible. If you want a broader analysis, we're happy to help. Drop us a note at hello@4marketers.com for a personalized quote.
Can I run this on my entire portfolio of products?
Absolutely. Many clients use this to clarify positioning across a full product line. We recommend running it once per product to keep each plan focused. If you'd like to position multiple products as a suite, drop us a note at hello@4marketers.com and we'll help you decide the best approach.
Why do good products still fail?
Most products don't fail because they're bad. They fail because they're poorly positioned. Teams struggle to answer the basics: Who is this for? Why does it matter? What makes it unique? The result: confused customers, messaging that doesn't convert, wasted marketing spend, and slower growth. Positioning isn't a nice-to-have. It's the foundation everything else rests on.
I can ask AI these questions myself. Why should I pay for your service?
Because generic can't survive being scored against the two competitors you choose. The models do the analysis; a senior strategist reviews and signs every plan. Their name is on it, and they take your Debrief call if you book one. Every line is specific to your market, or it doesn't ship.
