About Us
We built this because clarity shouldn't cost three months and a slide deck nobody reads.
Between us, we've spent years building brands, running product marketing, and helping companies grow. And we kept watching the same thing happen: a genuinely good product or service loses to a worse one — not because the team wasn't sharp, but because the buyer couldn't tell them apart from everyone else on the list.
The fix for that has always existed. It just lived where most companies can't reach it: buried in long consulting engagements, expensive workshops, and strategy decks that look impressive and then sit in a drawer. Getting a clear answer to "why should anyone choose us?" was slow, pricey, or both.
So we built 4Marketers to hand you that answer — fast, affordable, and actually usable the day it lands. No calls to schedule. No workshops to sit through. No waiting. You send us what you sell and who you're up against; we send back exactly where you stand and the precise moves to stand out.
Yes, we use AI. Never without a human eye.
We know how to use AI — which is exactly how we know where not to. It gives us the speed and the depth to map a market in 48 hours instead of three months. But every plan is read, sharpened, and signed by a senior strategist before it reaches you. The thinking is human. The turnaround is what AI makes possible.
This is who signs your plan.
Not a junior analyst and a template. Every Stand-Out Plan is read and signed by one of the partners below — the same people who spent decades doing this inside companies like Electrolux, L'Oréal, Telia and Red Bull, for a fraction of what that experience used to cost to reach.
Joachim Rask — Founding Partner
Former VP Innovation Operations at Electrolux Group, leading the group's innovation and commercial launch agenda across marketing, R&D, design, and product lines. Previously Head of Purple+, Telia's digital innovation hub. Over 25 years turning strategy into commercial results for product companies.
LinkedIn-profile
Anton Lundberg — Founding Partner
Twelve years at the Electrolux Group, rising to Global Vice President of Market Driven Innovation and Director of Consumer Insight across EMEA and North America. Earlier career in consumer insight at Synovate and strategic communications at United Minds. A founding partner of Sargasso PR.
LinkedIn-profile
Agnes Martelet-Hjelmér — Founding Partner
Over 25 years of global leadership. Career started at L'Oréal in international supply chain, manufacturing, and industrial strategy. Later led global expansion at Wunderbrow. Has served as CEO and advisor across consumer goods, technology, and sustainability — leading teams of over 800 people across five countries.
LinkedIn-profile
Anders Jonell — Partner
Over 20 years connecting marketing to commercial results. Marketing Manager at the Swedish Ski Federation, responsible for TV rights, World Cup events, and sponsorship structures. Sport and Event Manager at Red Bull. Later Director of Special Sales at Ve Interactive, serving over 10,000 e-commerce clients across 26 global offices.
LinkedIn-profile
Real people, actually reachable.
Got a question? Want a gut check? Thinking about something more custom? We're all ears. We're real, we're reachable, and we're genuinely glad to help you win the deals you should be winning.
