About Us
The best product rarely wins. The clearest one does.
That is not a theory. It is a pattern we have seen from the inside — at Electrolux, L'Oréal, Telia, Red Bull, and Sony Music. Products with genuine advantages losing to competitors who were simply easier to understand. Teams spending more, changing agencies, rewriting the homepage — and nothing moving. Not because the execution was wrong. Because the foundation underneath it was never right.
4Marketers exists to fix that foundation. Fast, affordably, and with the strategic depth that only comes from people who have done this work for real.
The founding team brings over 70 years of combined experience across global consumer brands, industrial companies, technology ventures, and entertainment. We have launched products, repositioned portfolios, led commercial teams of hundreds, and built the kind of strategic clarity that most organisations skip — then spend years compensating for.
We combine that experience with proprietary AI built specifically for positioning analysis. Not a general-purpose writing tool. A methodology trained on decades of competitive strategy work, reviewed by a senior strategist before anything reaches you. The result: consulting-grade expertise, delivered in 48 hours, from €500.
We start from what your market is already asking — not from what you want to say. That is the difference between a message that sounds right internally and one that actually lands.
Three services. One foundation. Clarity that makes your marketing sharper, your sales conversations shorter, and your spend more effective.
The team behind 4Marketers
Joachim Rask — Founding Partner
Former VP Innovation Operations at Electrolux Group, leading the group's innovation and commercial launch agenda across marketing, R&D, design, and product lines. Previously Head of Purple+, Telia's digital innovation hub. Over 25 years turning strategy into commercial results for product companies.
LinkedIn-profile
Anton Lundberg — Founding Partner
Twelve years at the Electrolux Group, rising to Global Vice President of Market Driven Innovation and Director of Consumer Insight across EMEA and North America. Earlier career in consumer insight at Synovate and strategic communications at United Minds. A founding partner of Sargasso PR.
LinkedIn-profile
Agnes Martelet-Hjelmér — Founding Partner
Over 25 years of global leadership. Career started at L'Oréal in international supply chain, manufacturing, and industrial strategy. Later led global expansion at Wunderbrow. Has served as CEO and advisor across consumer goods, technology, and sustainability — leading teams of over 800 people across five countries.
LinkedIn-profile
Anders Jonell — Partner
Over 20 years connecting marketing to commercial results. Marketing Manager at the Swedish Ski Federation, responsible for TV rights, World Cup events, and sponsorship structures. Sport and Event Manager at Red Bull. Later Director of Special Sales at Ve Interactive, serving over 10,000 e-commerce clients across 26 global offices.
LinkedIn-profile
