Frequently Asked Questions

This is for anyone who needs to sharpen how their product is positioned: whether you're B2B, D2C, SaaS, physical products, or services, your product positioning needs to be clear in order for it to sell.

We work with early-stage startups, solo founders, scaleups, and marketing teams at larger companies.
If you're building something valuable but struggling to explain why it matters, this is for you.

It’s simple. You fill out a short form with your product link, two competitor links, and your target market.
Once submitted, you’re redirected to checkout.

From there, we review everything, run our analysis, and deliver a 2-page positioning report to your inbox within 48 hours.
No calls. No back-and-forth. Just sharp, strategic clarity - fast.

You’ll receive a sharp, 2-page positioning report delivered straight to your inbox within 48 hours.

It includes:

• Your ideal target audience

• The core problem your product solves

• Your unique edge and differentiators

• A competitive snapshot (you vs. two direct competitors)

• A clear, strategic positioning statement

• Messaging pillars and proof points

• A market map showing where you stand (and how to stand out)

It’s everything you need to sell smarter, align your team, and stop wasting time (and money) on guesswork.

Use it to power everything that comes next.

Your positioning report is built to guide your messaging, website copy, sales pitch, ad campaigns, pricing strategy, investor decks - even internal team alignment.

You’ll walk away with the clarity to make smarter decisions, say the right things to the right people, and stop wasting budget on marketing that doesn’t land.

This isn’t just a report - it’s a foundation you can actually build on.

Need more info on how to use your Product Positioning 2-Pager? Get in touch with us at hello@4marketers.com 

One full product positioning report is a flat €500.
No subscriptions, no hidden fees.

You pay once after submitting your form and get your custom 2-page report delivered within 48 hours.

Product positioning only works when it’s focused. Different markets care about different things. Trying to speak to all of them at once usually ends up landing with none.

By focusing on one market, we can deliver sharp, tailored insights that actually resonate.
Want to explore multiple markets? You can always run the tool again. Thats why we made it fast and affordable.

Not sure which market to pick? Just drop us a note at hello@4marketers.com and we’ll help you decide.

We include competitors to understand what your customers are already seeing, hearing, and comparing you to. Positioning is about standing out in context, and that context is your competitive landscape.

Pick two products that:

• Solve the same or a similar problem

• Target the same audience

• Show up in the same places (search results, ads, marketplaces, etc.)

They don’t have to be identical, just relevant alternatives your customer might consider instead of yours.

Not sure which ones to choose? No problem. Just drop us a note at hello@4marketers.com and we’ll help you figure it out.

You’ll get sharp, senior-level strategy - fast. This isn’t basic fluff or a generic template. It’s a custom, insight-driven positioning report built by real marketers who’ve launched and grown products across D2C, B2B, and SaaS.

We’ve run this process over 1,000 times - across industries, markets, and business models - and we know what works.

Clients use their 2-page report to rewrite homepages, align teams, pitch investors, launch products, and stop wasting ad spend.

It’s the kind of clarity most companies spend weeks (and thousands) trying to get from agencies, all delivered in 48 hours for €500.

We keep each run focused - one market, two key competitors - to make the insights as sharp and actionable as possible.

But if you want a broader analysis with more than two competitors, or need a custom view across several markets, we’re happy to help.

Just drop us a note at hello@4marketers.com for a personalized quote.
We’ll tailor something that fits your scope - still fast, still sharp.

Absolutely. Many of our clients use this to clarify positioning across a full product line.

We recommend running the tool once per product to keep each positioning report focused, since different products often solve different problems or speak to different audiences.

If you’d like to position multiple products together as a suite or system, just drop us a note at hello@4marketers.com. We’ll help you decide the best approach (and quote accordingly).

Most products don’t fail because they’re bad. They fail because they’re poorly positioned.

Teams often struggle to answer the basics:

• Who is this for?
• Why does it matter?
• What makes it unique?

And the result?

• Confused customers
• Messaging that doesn’t convert
• Teams pulling in different directions
• Wasted marketing spend
• Slower growth. Or no growth at all

Positioning isn’t a nice-to-have. It’s the foundation that everything else rests on. We'll help you nail it in 48 hours. No calls, just clarity.

We spent nearly a year developping our proprietary AI logic and model in order to create a meaningful output - and we (your expert consultants) still review every report to ensure that what you're getting is worth every penny. We regularly run our same reports on an untrained AI and frankly, the results are nonsense. What you're really getting is expert consulting, and that comes at a much heftier pricetag than ours.